Thursday - July 17, 2025
Today Vital Farms (Nasdaq: VITL), a Certified B Corporation that offers a range of ethically produced pasture-raised foods nationwide, introduced its newest product innovation: Breakfast Bars, a line of warm, high protein egg-based bars unlike any other in the refrigerated aisle.
Breakfast Bars are indulgent, bite-sized comfort food reminiscent of classic weekend breakfast dishes like broccoli and cheddar quiche or sausage casserole. Made with high quality, recognizable ingredients including Vital Farms pasture-raised eggs, pasture-raised cheese, humanely raised meats, and vegetables, with no added sugar, artificial flavors, colors, gums, fillers, or preservatives, the refrigerated bars can be heated in the microwave in 60 seconds for a convenient snack or quick meal any time of day.
“We’ve learned that many consumers are ‘cooking fatigued’, opting to eat several snack-sized meals a day or enjoying breakfast foods at unconventional times,” said Meghan Shookman, Senior Director of Innovation, Vital Farms. “They want convenience and food they can feel good about—whether that’s the comfort of a warm snack, tastes of nostalgic flavors, or the confidence that the food they’re eating is ethically produced, with people, animals, and the planet in mind.”
Each 3 oz. Breakfast Bar is packed with 7-14 grams of protein, is under 200 calories and 20% of each packaging wrapper is made with post-consumer recycled materials. The four savory flavor combinations include:
Breakfast Bars are now available at Kroger locations nationwide and will be available nationwide at Whole Foods Market and other retailers beginning August 16. For more information on Breakfast Bars, visit: www.vitalfarms.com/pasture-raised-breakfast-bars.
About Vital Farms
Vital Farms, a Certified B Corporation, offers a range of ethically produced pasture-raised foods nationwide. Started on a single farm in Austin, Texas, in 2007, Vital Farms is now a national consumer brand that works with over 200 small family farms and is the leading U.S. brand of pasture-raised eggs and butter by retail dollar sales. Vital Farms' ethics are exemplified by its focus on the humane treatment of farm animals and sustainable farming practices. In addition, as a Delaware Public Benefit Corporation, Vital Farms prioritizes the long-term sustainability of each of its stakeholders, including farmers and suppliers, customers and consumers, communities and the environment, and crew members and stockholders. Vital Farms' pasture-raised products, including shell eggs, butter, hard-boiled eggs, ghee, egg bites, breakfast bars and liquid whole eggs, are sold in over 16,500 stores nationwide.
Contact
Media:
Nisha Devarajan
Nisha.Devarajan@vitalfarms.com
Investors:
Matt Siler
Matt.Siler@vitalfarms.com
Last Trade: | US$36.80 |
Daily Change: | -0.99 -2.62 |
Daily Volume: | 518,685 |
Market Cap: | US$1.640B |
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